Audi brought its global platform, House of Progress, to North America for the first time. The challenge was to create an experience that promoted Audi’s EV lineup, sparked conversations about the future of premium mobility, and become a catalyst for meaningful progress. I was part of the team responsible for all social content and a 5-part mini-series.
HSBC / The Luckiest Red
To celebrate Lunar New Year, we launched an AI-driven influencer campaign for HSBC US to uncover the luckiest and most auspicious shade of red in Asian art, symbolizing prosperity and good fortune. This unique hue was bottled and shared with Asian American artists, inspiring new works of art that honor cultural heritage, creativity, and the promise of continued prosperity.
AD: Lily Coyle
CW: Sucheta Shankar
ACD: Raj Gupta